There's a BIG difference between writing a book—and writing a book that makes an impact.
For my clients, impact is key. You're here to change the world, challenge perspectives, make a difference.
Or are you?
Because too often in writing, we take the easy route, the wrong route, or we think we can do it on our own. We seek the wrong teachers, we try to save our money, we don't invest in this thing we supposedly believe so much in. There is not a single great writer that I can think of that didn't have some help, a good editor, a sounding board, maybe even a patron.
What I see with writing and writing coaching and how-to books is not about making an impact, it's about putting something out there. Anything. Whatever. Doesn't matter. No ideas, no impact, no thought, no oomph. No value. Don't you hate picking up a book (especially after you've paid for it) by some "expert" or "guru" and have it fall flat, sometimes flat onto the "donate" pile? (It's not even worth the trek back to the bookstore to get credit or cash back.)
This, unfortunately, is the business of books these days. Fine, not every book is going to resonate with every reader. But the majority of books are not adding any value to the world, and although I love walking the stacks at Powell's, it's also what makes it frustrating and overwhelming and full of pages and text that, in my opinion, should not have been written.
I know, we're all supposed to "tell our story." Who gets to decide what gets written, what gets published, what's a bestseller? But part of telling your story is being honest with yourself: Is this just for me? For my clients only? Or will my story make an impact on the world?
You see, for many, a story is just a story. What if I told you your story doesn't matter?
Your readers are after your (and their) potential. Sure, your "story" helps them feel connected, but in all honesty, it's your potential that makes the impact. We all have stories. Not all of them inspire. It's like a very simple plot: We want to see the transformation and the effect it has on the world. It's why the "end" of the book is never the end. The end of a book or story is the beginning of something new. How many times have you finished a book and thought: This changes everything! This will change the world! (Starting with me!)
I've read a few. I don't think I found any of them through a bestseller list.
What will be the ideas that spread after people read your book? What will be the ripple effect? How many people will have their lives changed, and in turn change others' lives? What perspectives will change? What actions will people take?
For every book out there, there's a writing "how-to"—how that writer wrote what they did. And then some of those writers even write an actual how-to that 99 percent of the time will be completely irrelevant to you, or sometimes serial writers create entire businesses on how "you too can crack the code to publishing."
But there is no code. Sure, there's a secret door that they want you to pay hundreds of thousands of dollars to get behind, but the real secret is that these days, just about anyone can be an author—not just anyone can be a writer. And even fewer can be a writer with an impact.
And there's only one code, one secret to that: YOU.
Do you want to have an impact? What do you have to say? Why are YOU the one to say it? Are you ready to write this thing?
And after you've answered these questions, how will you ensure your writing conveys that? Because anyone can go to a writing workshop. Just about anyone can hold a writing workshop. You can journal until you're blue in the face. But are you really ready to grow? Are you ready to learn what it takes to write something that makes an impact?
Because that takes an entirely different kind of writer altogether.
That's my kind of writer.
Ready to start writing?
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